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• SUNLIGHT@sunlight_brilliant · About jewellery and diamonds: a showcase for the SUNLIGHT brand with gift ideas, campaign shoots and behind-the-scenes production content. As of 17 September: subscribers stand at 482.5K, well above the category median for Beauty and Fashion, and with 63 posts in 30 days the channel publishes far more often than the category median. At the same time, its ER of 3.4% sits below the category median. Recent posts included a roundup of stud earrings from the Diamond Academy, a report from the Jewellery & Gem World gem exhibition in Hong Kong, and a look inside the Moscow Chain Factory where the brand's chains and bracelets are made. There was also an announcement of the Good Girl collection tied to a weekend event with partner brands. The tone throughout is visual and promotional, centered on the product and how it comes together.489,538 subssubs25F
• Госпожа Рекомендует@gosprek · About cosmetics, fragrances and personal beauty finds, for those who follow product releases and the author's take on them. As of 13 September: 305.3K subscribers, well above the category median, while ER sits at 8.9 percent, below the category median of 11.2 percent. Posts over 30 days reached 57, more frequent than the category median. Over the past month, the author covered lip gloss shades, unveiled an autumn fragrance collection with three new scents — Laptyoshka, Autumn Pie and Tiramisu — and shared an outfit built around a hat and tiger-print shoes. The tone stays casual and personal, full of first-hand impressions of products and hints about projects planned for the coming months.299,167 subssubs46D
• kari@kariofficial · Showcase of footwear and clothing brand kari: outfit picks, new collection drops and seasonal styling tips. As of 13 September: subscribers stand at 260.7K, well above the category median, while ER sits at 1.4%, several times below the category median. Posts over 30 days reached 62, more frequent than most channels in the category. Recent posts featured the kari SPORT capsule with tracksuits and windbreakers, suede ankle boots and loafers, accessories in olive and burnt-green tones drawn from the autumn-winter Pantone palette, plus a new clothing collection with sweaters and maxi skirts. The channel is run by the brand, and the page is not confirmed by its owner.263,732 subssubs38D
• Revitonica@revitonica_ru · Explains the mechanics behind facial aging and helps readers understand what really causes wrinkles, puffiness, and a fading jawline, grounding it all in the anatomy of neck, occipital, and facial muscles. As of 13 September: subscribers stand at 254.3K, well above the category median, and 34 posts went out over 30 days, more often than peers in the category, while engagement at 6.9% sits below the category median of 10.2%. Recent posts covered three mechanisms behind facial aging, the causes of brow puffiness and nasolacrimal grooves, a breakdown of five massage techniques that do more harm than good, and warning signs of unqualified face-fitness instructors. Another piece traced the history of research into bruxism and jaw clenching. Behind the channel is the Revitonica clinic, which introduces its doctors, including physician Anastasia Dubinskaya and a physical therapist and manual therapist with four years of practice there.255,110 subssubs37D
• MUR@fashion_mur · About fashion and style: runway shows, designer collections and the looks of industry figures. As of 12 September: 208,835 subscribers, well above the category median of 21,652. Posts over 30 days reached 77, more frequent than the category median of 25, while engagement stands at 13.9 percent against a category median of 9.9 percent. Over the past month the channel covered the Bad Binch Tongtong 2027 summer show with Lady Gaga and Cardi B among the brand's clients, reported on HENDERSON's new menswear collection set to show at the Pashkov House, and discussed Rachel Scott's second full collection for Proenza Schouler following the founders' departure to Loewe. It also featured Maison Margiela's short film Anonymity starring Rebecca Hall and a Dior spot with Jonathan Anderson and Sabrina Carpenter marking the brand's partnership with studio A24.207,720 subssubs47D
• routine.mag@laroutine · About fashion and streetwear, featuring new clothing and accessory drops, giveaways and everyday snapshots — for those who follow street style and want to catch limited releases before they sell out. As of 12 September: subscribers stand at 201 thousand, well above the category median, posts come out more often than the category median (63 over 30 days versus 25), and engagement holds at 16.6 percent, higher than the category median of 9.9 percent. Median views per post reach 33 thousand. Over the past month the channel posted a price list for a new drop — backpacks BAROQUE.BACKPACK and ROUTINE.BACKPACK, bags SPORT.BAG 2.0, caps DISTRESS.CAP — and ran a giveaway with several winners among subscribers. Personal anecdotes and offhand jokes from the people behind the channel also show up between the drops.200,067 subssubs55C
• ROGOV@rogov24 · Style, fashion and everyday life of TV host and stylist Alexander Rogov, with outfit breakdowns, wardrobe advice and behind-the-scenes reports. Recent posts cover prep for the shows Modny Prigovor and Metod Rogova, an announcement of the GRESSO eyewear boutique opening at Paveletskaya Plaza, the premiere of a new season of Uzhin s Rogovym on VK Video, and a roundup of Fall/Winter 2026 ad campaigns from Valentino, Khaite and Isabel Marant. As of 17 September: subscribers stand at 189.6K, well above the category median. Posts over 30 days reached 42, more often than the category median. ER sits at 9.6%, in line with the category median. The channel blends television projects, fashion notes and announcements of personal appearances.188,489 subssubs43D
• Vrednayamoda / Вредная Мода@vrednayamoda · About fashion and personal style: where trendy pieces fit into an everyday wardrobe and where to find designer-inspired finds for less. As of 1 October: the channel has 187.7K subscribers, well above the category median of 20.6K, with engagement at 15.8% versus the category median of 11.3%, and a median post reach of 29.6K. The author went through Galliano's collection for Zara, hunted for a birthday gift on the secondhand market, found a men's jacket from Rogov and a leather jacket at Snow Queen, and discussed belts with oversized buckles inspired by Dior and Celine. There was also talk about the comeback of biker jackets after Prada's runway show and a new pair of Nike Shox. The result is a mix of personal finds, mass-market reviews, and runway trend spotting.187,605 subssubs51C
• каррамбеби@karrambamby · Personal blog about cosplay, YouTube filming and everyday life, for those following the author's looks and videos. As of 14 September: subscribers stand at 173.2K, well above the category median. Engagement rate sits at 54.9%, higher than the category median, while posts over 30 days number 25, less frequent than the typical channel in the beauty and fashion category. Recent posts show the author asking followers which characters to cosplay next, thanking them for staying subscribed, and mentioning she is editing two new YouTube videos due out in September. She also shared a moment from before a concert and talked about taking a break from cosplay after feeling exhausted by the work. The overall tone is casual and emotional, full of reactions and memes rather than polished announcements.176,191 subssubs85A
• Clapp Snap!@kateclapptelegram · Personal blog about everyday life, streams and casual reflections, where the author shares moods, behind-the-scenes moments and conversations with followers. As of 30 September: subscribers 171.5K, well above the category median. ER stands at 40.0%, higher than the category median, and posts come out more often than among category peers. Over the past month the author announced a public talk with the État Pur brand at Zolotoye Yabloko in Saint Petersburg, hosted a podcast and a stream, talked about fighting spider mites on her rose plant, and introduced followers to a new Simadmin named Nastenka. Posts mix personal updates, from picking a time for Thursday streams to discussing melancholy and stress. The tone is lively and conversational, full of self-irony.”}171,462 subssubs76B
• ДЖУЛИ@julepohh · About beauty routines and skincare, written by an author who shares personal experience and product reviews. Recent posts cover an AI-edited photo with an honest before shot, a lifting sheet mask with bakuchiol and green tea, a daytime hyaluronic acid cream with SPF, a serum against oily shine, and a soothing serum for irritated skin. As of 18 September: subscribers stand at 171.7K, well above the category median. ER sits at 8.1%, below the category median. The posting count is well above the category median. The tone is direct and personal, with the author openly admitting when a photo has been retouched and showing the unedited original alongside it.169,938 subssubs40D
• гот стиль бля@gothstyle_blya · Personal style diary about fashion, everyday outfits and life in Moscow. The creator films vlogs about studying in the US, shares behind-the-scenes moments and playful takes on daily life. Fits readers who enjoy lifestyle content with humor and no filter.168,114 subssubs62C
• Masha Sovetuet@mashasovetuet · Outfit picks from Wildberries and Ozon for women in standard and plus sizes, with prices, item codes and direct links to specific pieces. As of 14 September: subscribers stand at 161.3K, well above the category median, engagement runs at 15.1%, above the category median of 11.2%, while 21 posts went out over 30 days, less often than the category median. Over the past month the channel featured autumn outfits picked by zodiac sign, plus-size looks with jeans and cardigans, a roundup of SELA outerwear including short trench coats and wool-heavy coats, and a post about a DEMIAND coffee machine for a country house. The author lists her own measurements and her mother's for sizing reference. One post warned followers about scammers messaging women under the guise of chat introductions.160,363 subssubs46D
• диалектический отказ@istominakarina · About fashion, beauty treatments and personal reflections from the author — for those who follow outfits, skincare routines and thoughts on the body, relationships and gender roles. As of 13 September: the channel has 157.8K subscribers, well above the category median, while engagement sits at 21.4%, higher than the category median of 11.2%. Posts over 30 days numbered 26, in line with the category median. Recent entries covered the author baking sourdough bread, visiting a cosmetologist for cleansing and biorevitalization, discussing her friend Tanya Stolyar's book 'I Am Fat', and recording an episode of her podcast 'Easier to Cope' about the romanticizing of patriarchy, referencing Simone de Beauvoir and Arlie Hochschild. She also reviewed outfits, including a costume from the SAMB brand by Ksyusha Smo.157,779 subssubs42D
• ZAVIDOVA@zavidushkimoi · About beauty and fashion, for those who follow trends and the author's personal updates. As of 13 September: the channel has 158.6K subscribers, well above the category median of 21.5K. It posted 35 times in 30 days, more often than the category median of 27, while engagement sits at 12.8% versus a median of 11.2% across the catalog. Over the past month the channel talked about an ongoing leak of something and shared upcoming plans, both delivered in a personal, emotional tone. Over 19 days of observation, subscriber count dropped by 2K, even as average post views climbed by nearly 1.9K. Compared to others in its category, the channel stands out for its larger audience and more frequent posting.156,367 subssubs54C
• ᴀɴᴅʀᴇʏ sʜɪʟᴋᴏᴠ ʙᴇᴀᴜᴛʏ ᴘᴀɢᴇs@andreyshilkovbeautypages · Personal channel of makeup artist and image consultant Andrey Shilkov, focused on decorative and skincare cosmetics, brands, and iconic looks. He writes about his new role at the Fokus Moda team, where he will lead the Beauty projects and host a show, shares a deeply personal episode of the Krasivye i Umnye podcast, and reviews a beauty box from Korean brand Anua alongside the legendary Russian Red lipstick by M.A.C. As of 13 September: subscribers stand at 148.9K, well above the category median of 21.5K. ER sits at 23.5%, higher than the category median of 11.2%. Posts over 30 days number 5, rarer than the category median. Over the observation window subscribers dropped by 11.5K, while average views grew by 3.1K.154,654 subssubsno score
• Записки Севары@sevarawithl0ve · Fashion, beauty and everyday life through the eyes of the author: wardrobe finds, skincare picks, fragrances, cultural outings with kids, notes on films and books. Recent topics include a visit to the Pushkin Museum with children, choosing a vacuum cleaner for a home with a dog, and an edit of basic autumn pieces from the Pompa website. As of 15 September: subscribers stand at 153.4K, well above the category median. ER sits at 68.5 percent, far higher than the category average. Posting happens less often than most channels in the category, but each entry feels considered, from back-to-school prep to evening outings around Moscow. The tone stays calm and personal, without forced drama or exaggeration.150,518 subssubsno score
• byБАСТА@energybybasta · Promotes byБАСТА energy drinks and chips through references to fashion, film and gaming, tying the product to pop culture. Feeds mix Nike Air Foamposite and Jordan sneakers, a Pokémon x adidas collaboration, a Burger King bag shaped like a nugget, and chip recipes from the brand's own recurring segment. There are also direct product posts about where to find dripped coffee and drink flavors on shelves at Magnit, Dixy and Lenta. As of 17 September: the channel has 165.2K subscribers, well above the category median of 20.1K, and posted 60 times in 30 days, more often than the category median. Meanwhile engagement sits at 0.2%, below the category median of 10.2%. Over the observation window, subscribers dropped by 13.6K.145,530 subssubs30F
• IRINAMEYK@irinameyk · Personal takes on everyday beauty and skincare, for anyone who wants tried products rather than chasing trends. The author shares finds for hair, hands and face, demonstrates makeup with a self-designed brush set, posts weekend breakfast ideas, and writes about raising a third-grade daughter. As of 13 September: the channel has 133.3K subscribers, well above the category median of 21.5K. Engagement stands at 29.6%, above the category median of 11.2%, with 21 posts over 30 days, fewer than the category median. Over the past month, posts covered a Weleda hair-growth tonic, a mango makeup bag find, and gradual changes to hair care and habits over the last two to three years. There was also a bare-nail manicure routine and a step-by-step breakdown of using a seven-brush makeup set.132,928 subssubs64C
• @alena_energizer@alena_energizer · Sharing moments of travel, beauty routines and everyday style, this is a personal blog by a beauty and fashion author. As of 13 September: subscribers stand at 118.7K, well above the category median, while engagement at 45.6% runs higher than the category median too. Over the past month, posts covered a relaxing day at the Magic Thai spa, a review of a Faberlic kitchen knife set, and the brand's summer sun-protection line, alongside a look at cooling Korean skincare from the iSeul range. The author mixes personal reflections with beauty product reviews, from the AROMIO fragrance line to bags and sweatshirts. The tone stays intimate and personal, focused on everyday details of appearance and mood rather than news or trends.127,060 subssubs71B